WhatsApp for distribution networks
You have 200 resellers. You can see six of them.
Your stockists sell on WhatsApp. Their orders arrive in groups, their customers live in their phones, and nothing comes back to you but a monthly number. Sutra gives every reseller their own WhatsApp number and inbox — and gives you the view across all of them.
Your network, this week
Today: you know what six of them sent
6 visible · 54 unknown
The problem
Distribution runs on WhatsApp. Nobody is running WhatsApp.
Every brand with a reseller network has the same three blind spots.
You don't know who's selling
Sales data tells you who ordered stock. It doesn't tell you who's reaching customers, who's gone dormant, or who needs a call this week.
Your creatives disappear
You send the new drop to a WhatsApp group. Some resellers forward it, some don't, and you'll never know which.
Nothing is on the record
Customer questions, complaints and orders live in individual phones. When a reseller leaves, so does the relationship.
What Sutra does
One channel. Every reseller. Full view from the top.
A real number for every reseller
Each stockist gets an official WhatsApp Business number, their own contact list, and a shared inbox their team can answer from.
Push your drops down
Publish a collection with images and captions. Resellers broadcast it to their own customers in two taps — and you see exactly who did.
Campaigns that respect the rules
Build audiences from tags, cities, purchase history or engagement. Consent, quiet hours and frequency caps are enforced before a message leaves.
Automations that run themselves
Welcome a new customer, follow up on a quiet enquiry, re-engage after thirty days. Set it once; it runs across the network.
A leaderboard, not a guess
See every reseller ranked by reach and response. See who's dormant. See which creative actually travelled.
Built on the official API
Meta's WhatsApp Business Platform, not a workaround. Numbers that don't get banned, templates that get approved, delivery you can audit.
Who it's for
Brands that sell through other people.
If you have twenty or more resellers, distributors, stockists, franchisees or branches — and they all sell on WhatsApp — this was built for you.
Get in touch
Fifteen minutes, and you'll know if it fits.
We're working with a small number of brands as we build. Tell us how many resellers you have and how you manage them today.
Email us